15 Must-Read Sales Books for Every Professional

Power up your sales strategy. 15 books to inspire and instruct modern selling.

We believe selling is ultimately about how you tell your product story. But even with a great product tour or demo, you need to bring your A game to win new customers. 

If you're looking to increase your sales knowledge and up your game as a sales professional, look no further—we've got the perfect list of must-read books for you! From industry classics to more modern approaches, these 15 books are sure to have something for everyone looking to master the art and science of sales.

  1. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge

    Review: The Sales Acceleration Formula by Mark Roberge is a must-have for any sales professional looking to increase their effectiveness and find success in the modern world of sales. Roberge offers an insightful look into the world of data-driven inbound selling, providing readers with all the necessary tools needed to build a successful sales system. Practical advice delivered in an easy-to-understand manner makes this book an invaluable resource for mastering techniques such as customer segmentation, lead conversion, team efficiency, and more.

  1. Salesforce CRM: The Definitive Admin Handbook by Paul Goodey

    Review: Paul Goodey's Salesforce CRM: The Definitive Admin Handbook provides a comprehensive guide to using Salesforce as an efficient tool for business management. With step-by-step instructions on how to configure CRM settings and leverage product features effectively, users can quickly become experts at setting up automated processes that save time, energy, and resources. An indispensable reference guide for administrators and aspiring admins alike!

  1. How To Win Friends & Influence People by Dale Carnegie

    Review: Dale Carnegie's classic How to Win Friends & Influence People is a timeless read that continues to be relevant today. Through its simple yet effective approach, the book provides readers with practical advice on how to build relationships and influence people in a positive way. An invaluable resource for developing interpersonal skills and creating lasting connections with colleagues, clients, and anyone else you may come across!

  1. The Little Red Book Of Selling by Jeffrey Gitomer

    Review: Jeffrey Gitomer's The Little Red Book of Selling is a concise but powerful guidebook filled with clever tips and strategies on improving one's sell game without sacrificing ethics or integrity. In his signature no-nonsense style, Gitomer highlights the importance of professionalism, communication, and personalization when it comes to making successful sales pitches - all within the confines of three easy concepts (Knowledge + Attitude + Action = Success). A great read for any salesperson striving for excellence!

  1. Whale Hunting: How to Land Big Sales and Transform Your Company by Tom Searcy

    Review: Tom Searcy's Whale Hunting is an essential read for sales professionals looking for big wins. Through engaging stories and relatable examples, Searcy offers innovative ideas on how to pursue large-scale deals while ensuring that the customer's needs are met. With a light-hearted yet practical approach, this book provides invaluable lessons on how to break through barriers, build trust and ultimately close the deal. A must-read for any ambitious sales rep!

  1. SPIN Selling by Neil Rackham

    Review: SPIN Selling is an essential read for anyone looking to get ahead in sales. Written by Neil Rackham, the book offers a comprehensive look at modern selling and provides invaluable insights into how to influence customers successfully. A must-read for any sales professional.

  1. Sell or Be Sold by Grant Cardone

    Review: Sell or Be Sold is a practical guide on how to master the art of sales. Written by Grant Cardone, this book provides an in-depth look at what it takes to close deals and be successful in sales. The author presents his knowledge on marketing, negotiation, and persuasion with clarity and precision, making this book a great tool for any salesperson serious about taking their craft to the next level.

  1. Gap Selling by Keenan

    Review: In Gap Selling, Keenan takes readers through the process of finding gaps in customers' needs and leveraging them to close more deals. With clear explanations of powerful techniques such as consultative selling, value creation, and storytelling, this book gives readers everything they need to understand and succeed in sales today. An absolute must-have for both experienced professionals and those just starting out in their careers.

  1. Hacking Sales: The Playbook For Building A High-Velocity Sales Machine by Max Altschuler

    Review: Max Altschuler's Hacking Sales teaches readers the step-by-step process of building a high-velocity sales machine that can convert leads into loyal customers quickly and efficiently. The founder of the Sales Hacker community and a tech investor witht the GTM fund, Altshculer’s comprehensive guide outlines strategies for the implementation of CRM software and automation tools in order to maximize efficiency while maintaining customer relationships. An invaluable resource for any aspiring salesperson or business looking to increase its bottom line.

  1. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy

    Review: Brian Tracy's The Psychology of Selling is an eye opening exploration into how our minds work when it comes to successful selling. A combination of research studies, interviews with top industry professionals, real life examples and tips on strategy development makes this book an invaluable resource for any aspiring or experienced professional who wants to take their skillset up a notch.

  1. Trust Factor: The Science Of Creating High-Performance Companies by Paul J Zak

    Review: Paul J Zak’s Trust Factor delves into the science behind creating high-performance companies through trust building principles like empathy, collaboration and transparency. It explains key concepts such as team dynamics and job satisfaction levels that have been proven to lead to greater success within organizations when implemented properly – making it essential reading material for leaders looking to boost morale amongst staff members while reaching their business goals more effectively.

  1. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

    Review: Gary Vaynerchuk’s Jab Jab Jab Right Hook offers an insightful look into how entrepreneurs can use digital platforms such as Facebook, Twitter and Instagram as powerful marketing tools for telling engaging stories that grab people’s attention amidst ever-growing competition online – complete with step-by-step instructions on how businesses can create effective strategies that make their mark on social media platforms today..

  1. Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

    Review: Chris Voss' groundbreaking book, Never Split the Difference, provides a compelling approach to successful negotiation. Drawing on his decades of experience as an FBI hostage negotiator, Voss offers unique psychological and tactical insights into how to effectively and ethically engage in negotiations. With its straightforward advice, this book is a must-read for anyone looking to ace their next conversation.

  1. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

    Review: Oren Klaff's Pitch Anything is an essential read for anyone looking to master the art of communicating. With its innovative approach to sales and persuasion, this book provides practical tips on how to create a compelling pitch and win any deal. Full of advice on both preparation and delivery, this book is a must-read for anyone looking to hone their presentation skills.

  1. To Sell Is Human by Daniel Pink

    Review: Daniel Pink's To Sell Is Human offers an insightful examination into the age-old art of selling. The book delves into the psychology behind successful sales, exploring concepts such as persuasion, motivation, and connection - all essential to great business success. An invaluable guide for entrepreneurs and those in the sales industry looking to take their skills to the next level.

To wrap up, the sales books listed in this post provide invaluable resources for any professional looking to master the art of sales. Whether you’re new to the industry or a seasoned veteran, there is something here for everyone. From persuasive presentation techniques to negotiating strategies, these books will help you close more deals and succeed in whatever venture you set out on.