If you work in pre-sales, sales or marketing, chances are you've come across the term "demo automation." But what is demo automation?
Demo automation refers to using software to automate product demonstration creation, management, and delivery. This can include everything from setting up and running a demo to delivering it to the customer.
There are several benefits to using demo automation, including freeing up time for solutions engineers, sales and marketing teams, providing a consistent experience for customers, and reducing the costs associated with creating and giving demonstrations.
In this blog post, we'll take a closer look at demo automation, pros and cons, and how to choose the best demo platform.
Demo automation is the process of automating the creation and delivery of software demos.
Demo automation provides businesses with the ability to streamline demo creation and execution, saving time and effort, while still delivering an amazing demo experience to potential customers.
Utilizing demo automation tools such as interactive product demos and demo builders can help organizations quickly create engaging demo experiences without sacrificing quality or features. Businesses can create highly personalized demo experiences for potential customers in no time, allowing them to maximize their ROI for the demo experience.
Speed the process of creating demos by eliminating manual tasks, and enables solutions engineers to focus on more important things.
Demo automation can save precious time for solutions engineers and their teams by taking the guesswork and tedious manual labor out of creating demos. Rather than spending valuable time manually creating demos, demo automation services allow developers to automate steps they would have had to do manually while helping optimize the processes that go into their demos. This helps them to stay focused on improving their product, growing their business and making sure their customers are getting the best possible experience.
No code demo creation and editing offered by many leading demo automation solutions means that sales, marketing, and other non-technical roles can directly create, edit, and share interactive product demos.
By utilizing demo automation services, developers can focus on essential business activities, while letting sellers customize demos on their own.
How does demo automation work, and what are the steps involved in the process?
Demo automation is an increasingly popular tool for simplifying and streamlining the software demonstration process. It involves taking a pre-built product tour or even a video to automate its delivery during sales calls or digital meetings.
Demo automation makes it easier for customers to engage with a product, allows businesses to quickly provide each customer with the same message, and saves teams time by cutting down on manual repetitive tasks.
The process of introducing demo automation begins with customizing the demo tour or walk-through, then configuring settings in order to target the right leads, and finally deploying to leads based on criteria like position in the buying cycle.
For those looking into implementing this type of technology, there are a variety of solutions available that can help personalize demos, manage communications more effectively, and optimize the entire experience; giving buyers an effective introduction to new products quickly and with minimal effort from sales teams.
What are some best practices for using demo automation software?
Utilizing demo automation software can be a huge asset when looking to show off your products or services in a professional and engaging way. By doing so, you can quickly and efficiently transform your marketing strategies while getting the most out of the experience.
Overall, the key to successful implementation of demo automation software lies in its adherence to three primary best practices:
- Creating an effective storyline or demo flow. An effective storyline gives your audience an easy-to-follow structure which helps retain information from your demo.
- Incorporating interactive elements within the demo experience. Interactive elements make sure that customers have an enjoyable time navigating through the product/service offering.
- Finally adapting your content to different customer personas ensures that you are personalizing each demonstration for maximum success.
Are there any potential drawbacks to using demo automation software?
While demo automation platforms offer a number of advantages, including cost savings and increased productivity, there are potential drawbacks worth considering before investing in the technology.
Demo automation cannot replace full custom proof of concepts or highly customized demos used in solutions selling. We’d recommend that you define a sales process where more enterprise or complex deal use custom demos, while automating demos for commercial sales, discovery calls, and self-service product tours.
Additionally, some software may not be user-friendly enough for employees who don’t have technical expertise or experience with similar systems. It’s important to do your research before deciding on a particular solution so that you understand all of its features, pros, and cons.
What's the best demo automation platform?
When choosing a demo automation solution, it is important to consider your needs and requirements in order to select the best tool for the job.
A demo automation solution isn't "one-size-fits-all." Each business has different requirements and objectives, and so the right tool for one organization may not be suitable for another.
There are a number of factors to consider when selecting software, such as user interface, scalability, cost, no code demo design features, compatibility with other software and integration capabilities.
Before choosing a demo automation solution, it’s important to consider your unique needs, such as budget constraints and whether you require scalability or are looking for features like custom branding or built-in analytics.
Researching your options thoroughly is key to finding the perfect solution that meets your criteria. Knowing what is available in terms of solutions and comparing the pros and cons of each can help you select the best tool for meeting your organization’s objectives.
How can you select the right demo automation software for your needs?
Ensuring that you have the right demo automation software is essential to streamlining your business operations and increasing efficiency.
Knowing which solution fits your specific needs can be difficult, however.
Before committing to any product, research what different options are available in the market to get a better understanding of each platform's strengths and weaknesses. Doing so can help determine which demo automation solution best suits your needs.
How StoryScale supports demo automation
StoryScale is exclusively built for teams that want to manage, track, and automate their demo process in one unified platform.
From customized replayable demos and personalized messages to detailed analytics and automated scheduling, StoryScale offers a robust suite of features to make managing demos easier than ever.
Whether you’re a seasoned pro or a new user, StoryScale’s intuitive dashboard can help you get the most out of your demo automation workflow.
With application cloning, no code demo creation, tracking engagement analytics, and responsive omnichannel delivery, StoryScale helps you automate much of the overhead in demo creation and delivering product presentations.
See for yourself. Schedule a demo of StoryScale’s demo automation solutions today.